Forbes recently ran an interesting article, Tapping Into The Blogosphere, that was basically a tutorial on how businesses can leverage the power of blogging to help realize their business objectives. There are definitely some golden nuggets to be found in the article. This is a must read for those of you that are new to corporate blogging and are looking for ideas to help develop your blogging strategy.

Tapping Into The Blogosphere
Tom Taulli, 01.25.06, 6:00 AM ET

Without bloggers, Indeed.com may not have survived.

To increase visibility for the beta version of his jobs-search engine, Paul Forster decided to contact influential bloggers, including John Battelle, the blogger behind Searchblog and author of The Search. Battelle wrote a post on the new company, which was then read by a venture capitalist.

“It greatly influenced our future,” said Forster. “Union Square Ventures, the venture capital firm that ultimately invested in Indeed, discovered us because of John’s blog.”

Since then, blog outreach has been a critical part of Indeed.com’s marketing strategy. The company has leveraged blogs to soft-launch new tools and services. Techcrunch, another technology blog, was one of the first to post about the company’s “Jobs by Instant Message,” and Micropersuasion, a popular public-relations blog, published examples of the “Job Trends tool.”

According to Dan Burstein, the author of BLOG! and a venture capitalist at Millennium Technology Ventures, there are more than 50 million blogs worldwide. “Blogs are a concrete new form of media and communications, as well as a new business opportunity,” said Burstein. “Over the next few years, businesses will figure out how to use blogs to develop whole new relationships between businesses and their customers and partners.”

Here’s how your company can tap into the blogosphere.

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