ITConversations.com has a fantastic podcast on corporate blogging that provides great suplimental material to my ?ÄúGetting started?Äù post Here is a description of the show.

While customers today are exposed to almost constant marketing messages, many businesses struggle with keeping control of the corporate image. The current climate of the internet, the proliferation of content creators, and the ease with which a company’s customers can communicate with each other and with potential new customers have begun to limit the amount of control a company can exercise over the information the public can access about the company and its brands. In this climate some companies are taking steps to make sure that they are participants in this new level of discussion, and not just the subjects of it.

The speakers in this panel represent companies from small and non-technical to large and computer-related, from non-profit to for-profit, and they discuss aspects of business blogging from the corporate culture required to make business blogging successful to the various reasons that drive companies to blog successfully and the sorts of tools that can help make a business’s blog more successful. Along the way they cover issues of blog promotion, customer blogging, tracking blog subscription rates, and determining the value blogs and bloggers offer to a company.

No related posts.

Posted in How to |
Comments Off

Comments are closed.