Wednesday, February 22nd, 2006
1. You don’t know how to use your blogging software, yet you expect to look like an expert and build credibility. How could you know? Blogs haven’t been around that long, and the blogging software is continually being upgraded. You need to learn how to use your blog features that increase your findability on the Internet and readership. For example, you need to regularly use trackback, pinging, and permalinks features.
2. You are writing in a vacuum, without knowing what questions your clients want answered. You haven’t done any keyword research, or asked your current clients what they’d like to read. Even worse, you under the impression that a blog should be like an online diary. You are writing about your personal life and details, detracting from the on-target, focused purpose of your blog as a business building tool.
3. You haven’t researched other blogs in your field, or spent any time on them, leaving comments. You need to get out there and raise your hand in the blogosphere, so people will know you’re there. You also need to know what’s going on in your field.
4. You haven’t put a subscription form on your blog, and you don’t understand the whole RSS feed thingy. Your readers can’t find you or know when you have updated your blog.
5. You haven’t put any images on your blog and your blog doesn’t look as neat and tidy as your business is. It doesn’t reflect your business image or brand.
6. You haven’t put any content-appropriate ads on your blog, that don’t distract from your own products. Your blog has a non-professional, non-business look and feel to it.
7. You haven’t used categories for your blog posts and your readers are confused about wide-ranging subjects you write about. What is your core message? What is the focus of your blog? And important question you must answer for your readers: What’s in your blog for them?
8. You haven’t written anything for a month. When you’ve got a blog that has lack-luster traffic, your enthusiasm for writing begins to wane. Why bother posting, if no one is reading your words of wisdom? Then your blog slips even further, and begins to look like a ghost town. Worse, it’s still up on the Web, and people will find you and decide you maybe don’t care, went out of business, or changed your mind.
Here are some solutions:
1. Study the professional business blogs in the blogosphere and model their strategies.
2. Buy an ebook on how to set up and optimize a professional business blog
3. Take an advanced course in blogging (not one that just tells you how to get a free account and set it up, but one to explain how to optimize for business.)
4. Hire a team of professional blog experts to coach you in using your blog for your business.
5. Hire a business blog consultant team to help you tweak your blog, or do an extreme makeover
6. Delete your blog and start all over again