So I was reading an article on corporate blogging in the Hindustan Times?Ķ..uh, did I just say that? The Hindustan Times? That?Äôs the beauty of the times we live in. You can find great information from the most unlikely of sources and with the explosion of blogs, both personal and corporate, over the past year we have really been inundated with massive amounts of information. If you are an active blogger, you have to have asked yourself just how you effectively can get your message heard by the people you want to hear it. It really is a small miracle when someone from your target audience (client, industry experts, competitors, etc.) actually finds your blog.

The article from the Hindustan Times talks about the relationship between successful blogs and their ?Äúthought leader?Äù authors. The article identified the following traits of successful blogs:

1. Ability to connect

A corporate blog is a conversation the company has with its customers. A thought leader needs the ability to connect to its customers. Remember its a two way conversation and the better you connect with your customers, the better the influence.

2. Honesty

In an information world its easy to distinguish a pseudo from a genuine expert. Corporate blogging isn’t some cover-up exercise. It’s about an honest expression, something the readers would genuinely trust and believe.

3. Individual creative signature

Thought leadership through corporate blogging is your creative expression. Your individual creative expression that distinguishes you from others, your unique signature.

4. Sharing

Thought leadership is about sharing your thoughts to guide, lead and influence your audience.

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