Posted by Patrick on February 6th, 2006
If you?Äôre going to be blogging, you?Äôd better know what you?Äôre doing because a poorly run blog is worse than no blog at all. The Post-Gazette ran an article that was kind of a corporate blog primer for newbies. The best part of the article was the 5 blogging tips listed below:
Blogging is an informal medium, usually made up of informal phrases. If you blog, don’t use corporate-speak.
Don’t try to get one over on the audience. This might go without saying, but is worth saying anyway because it is particularly important in the blogosphere, which tends to penalize marketing spin.
It’s important to monitor blogs, even if you don’t participate in discussions. They’ll give you feedback about your product or service. You’ll also learn about your competitors and how their customers view them.
The kid in Australia with five readers could be just as important as the larger blogs, because the media scours blogs to learn about subjects when researching articles and broadcast pieces. I can vouch for that.
Even if you don’t publish a blog, have a blog policy. If you don’t blog officially, somebody in your organization probably will do it informally.
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