?ÄúTwilight of the Blogs – Are they over as a business??Äù
Posted by Patrick on February 20th, 2006
Daniel Gross from Slate came out with a story last week called ?ÄúTwilight of the Blogs – Are they over as a business??Äù which got my ire up.¬? To bolster his claim that Blogs, as a business, were already yesterday?Äôs news, Daniel references an article in New York-?ÄúClive Thompson concludes that the blog industry has already tri-furcated into an ?ÄòA-list of a few extremely lucky, well-trafficked blogs?Äîthen hordes of people stuck on the B-list or C-list, also-rans who can’t figure out why their audiences stay so comparatively puny no matter how hard they work.?Äô In other words, a few people will make money?Äîjournalist money, not Wall Street money?Äîand the hordes of late joiners will make nothing.?Äù
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I guess neither one of these guys read David Sifry?Äôs (CEO of Technorati) ?ÄúState of the Blogosphere?Äù post in which he cites data collected from Technorati that shows that latecomers do have a chance at gaining widespread popularity.¬? I tend to think David Sifry has more insight into the business of blogging than either Daniel or Clive have, but let?Äôs just assume that blogging as a business is over, which is to say that the chance to create a profitable business around blogging is over. Does that mean that businesses shouldn?Äôt be blogging?¬? Absolutely not!¬? Businesses using blogs as a way to interact with their markets is far from a dead activity.¬? Furthermore, businesses that have a corporate blog in their marketing communications quiver will be much better off than those businesses that don?Äôt have a corporate blog.
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