PRWeb, an online news and press release distribution service just came out with a service that allows bloggers to reference online press releases via a trackback.¬? Though I haven?Äôt had a chance to try this service out yet, but Im sure I will, it looks to be a great new feature that benefits both the company that issued the press release as well as the bloggers talking about the press release.

In the past, a blogger could always reference a particular online press release in his/her blog, which was fine except that it was virtually impossible for the company to track who was “talking” about its press release and the blogger didn?Äôt get any quantitative benefit from the mention.¬? Adding a trackback to the online press release changes all of that.¬? Now, the company that issued the press release can see (as well as anyone else reading the online press release), via the trackbacks, who is talking about the press release and the blogger gets a bit of publicity via the trackback link as well. A win-win situation for everyone.¬? Any functionality that precipitates conversation in the market is good for business.

The only drawback that I can see is managing the trackback approval.¬? In typical blog software the blog owner can approve/disapprove all comments and trackbacks to avoid spam.¬? How this works on PRWeb’s service is still unknown.

I?Äôve submitted a trackback in this post to the original PR piece so we?Äôll see if it is really working or not. ¬?¬?

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