Death by risk-aversion
Wednesday, February 1st, 2006
Death by risk-aversion is the latest post on Creating Passionate Users, one of my all time favourite blogs. This is a must read post for entrepreneurs, middle managers and CEOs. The title of the post really says it all ?Äì those that play it safe are destined to a slow painful death or at least never reaching a level above basic mediocrity. The winners in the new business arena are the innovators who give the middle finger to the status quo. Playing it safe could cost you your business.
Memo to Microsoft: you’ve got people doing some amazing things over there. If you could just get the hell out of the way, the world might change for the better.
Risk-aversion is the single biggest innovation killer, and of course it’s not just Microsoft that’s been infected. Taking risks is… risky. But if not taking risks is even riskier, then WTF?


