I have quite a number of RSS feeds to which I subscribe. Some of them I read in the morning to help get my creative juices flowing and some I wait on until the evening while I’m unwinding. Two of the ?Äúmorning?Äù feeds that are must reads are ?Äì gapingvoid and Creating Passionate Users. Both not only bring a sharp commentary on business in the digital age, but are also just spot on witty. Gapingvoid had a very short post yesterday called Lose the “g” in “marketin(g)” that got me sidetracked for most of the day ?Äì thats the danger in reading some of these RSS feeds before you get started working. Anyhow, here is the post.

Sig’s take on the new marketing:

And that for me is the core of the blog as a commercial “marketin(g)” tool: It allows me much bandwidth for my person-to-person interactions, like opening the door to your office letting all into the conversation and activities.

And I would add the concept of “Extreme Business Modelling”: Frequent releases, maximum bandwidth in the conversation, solicit feedback, listen in, adjust, tweak, learn and follow.

Pull instead of push. “Market in” instead of “market to”.

Lose the “g” in “marketin(g)”

Well, clearly I had to visit Sig to dig a bit deeper.

blogs and marketin(g)

Alex suggested at Gapingvoid here that I might have…

“questionable marketing. Even if you have created a new platform that is capable of doing everything, it’s usually better to market to one specific niche”

“Marketing to” struck a chord – in particular the “to“. So I replied…

“Alex, agree that it is better to “market to” a niche, only thing I’m not marketing “to” as in pushing in the classic marketing think.
I’m trying to open up for people to look in; doing demos, talking to people, discussing, blogging… kind of “market in” – let the market be in the driver’s seat.

I’m no expert in everything, thus I’d rather let the “market” decide where – what niche – with the best early stage fit – easiest, most bang for the buck, etc.

At that point I might focus more in that direction (albeit not pushing) and even add some specific features to ease the process. I’m not to decide, the potential user will decide – I’m merely here to accommodate their needs, listen not tell etc. ”

And that for me is the core of the blog as a commercial “marketin(g)” tool: It allows me much bandwidth for my person-to-person interactions, like opening the door to your office letting all into the conversation and activities.

And I would add the concept of “Extreme Business Modelling“: Frequent releases, maximum bandwidth in the conversation, solicit feedback, listen in, adjust, tweak, learn and follow.

Pull instead of push. “Market in” instead of “market to“.

Loose the “g” in “marketin(g)”

So there you have it – Agile Marketing.¬? I’m going to let this marinate over the weekend and write more about this on Monday.

No related posts.

Posted in Corporate and Business Blogging |
Comments Off

Comments are closed.