Posted by Patrick on March 9th, 2006
Blogging is more than creating conversations in your market, but monitoring them for trends as well – a.k.a secondary market research. The Washington Post published an informative article last week about how ConAgra Foods Inc. got an early warning from chatter in the blogosphere that the low-carb craze was fading. The huge food company seized the chance to promote an alternative menu, its Healthy Choice soups, entrees and lunch meats.
Takeaway of the day: Listening and obvserving is as important as speaking (posting)
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