Corporate Blogs Best Practices Survey
Posted by Patrick on March 19th, 2006
Posted by: Lee Odden of Online Marketing Blog on 03/17/06
Analysis firm Cymphony and PR agency Porter Novelli have partnered to conduct research into how companies are executing their corporate blog strategy with a research survey called Corporate Blog – Best Practice. If you?Äôre involved with business or corporate blogging, this survey is for you.
Jim Nail of Cymphony emailed me the details:
?ÄúThe survey is delving into some of the unglamorous but important questions around corporate blogging: who actually manages the blog? Who actually writes the posts? How often? What tools do they use to monitor blogs? How often? There?Äôs lots of talk about the reasons why companies should have blogs and what types of information they should include, but I haven?Äôt seen anything about these practical day-to-day implementation issues that companies need to work out to effectively manage this channel.?Äù
After you take the survey, you have the option of providing contact information to receive a executive summary of the findings and an invitation to a webinar where the full report will be provided.
After getting Jim?Äôs email, I recalled the Blogger Survey conducted by Technorati and Edelman last year that provided some interesting insights focusing on how bloggers interact with companies and PR firms. The Corporate Blog – Best Practice survey focuses more on how businesses use blogs and it will be interesting to compare the results with previous research.
If the name Jim Nail is familiar, I mentioned him in an earlier post on blog buzz from a panel at the New York Search Engine Strategies conference. Jim was at Forrester for 8 years prior to joining Cymphony.
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