Stephan Spencer of Stephan Spencer’s Scatterings posted the following:

I was asked via email by a reader whether a company?Äôs blog should live at blog.mycompany.com or mycompanyblog.com.

If the blog will get more links by being at an arm?Äôs length from the corporate site, then I?Äôd have it on a totally separate domain.

For example, if a life insurance company had a blog about health and wellness at www.stayinghealthy.com, I would expect that to garner many more links from the blogosphere than one at blog.lifeinsuranceco.com.

This may seem like an oversimplification, since I haven?Äôt discussed the branding implications, but I believe the ?Äúlink-ability?Äù of the blog is the key ingredient for long-term success with a corporate blog. Everything else to me is peripheral.

I agree with Stephan in that there really is not a right or wrong answer with the exception of the following blog url – http://mycompanyname.blogspot.com/ IMHO, you just don?Äôt get the same credibility when you go with a hosted service like blogger.com.

It really comes down to the type of business blog you are going to have:

This is just one of the decisions that must be made when developing your initial blog strategy.

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