Miss Rogue has quite an idea brewing over at her blog. It ties in nicely with the idea I have been mulling over recently – developing a formal agile marketing methodology. Check out her blog and her wiki and let me know if you think her idea has merit.

These are my thoughts on Pinko Marketing:

I truly believe that this is an important message that needs to be heard. Unfortunately, I believe the majority of people will tune out the message because of the negative connotations most people have to the word “pinko”. What a shame that would be!

More importantly, all that she has done thus far is provided a very glossed over utopian view of how the masses will control the marketing message. Don?Äôt get me wrong, this is a good start, but unless she backs it up with methodology, practical applications and real world examples I don?Äôt think her idea will gain much traction. When I read the Pinko manifesto I recently thought of two recent blog posts I had read on “agile marketing” – here and here. IMHO I think the ideal scenario would be to develop an agile marketing methodology designed to engage and empower the market.

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