One of the blogs that I follow on a regular basis is Dave Winer’s. The man is a blogging legend.¬? Dave recently had a blog post that so succinctly stated why Corporate Blogging is so important.

I’ve been following the mixup over Scoble’s meeting at Amazon, from a distance. The guy from Amazon apparently asked Scoble to cut the bullshit and tell him why he should be interested in blogs. If I had been there I would have said that blogging is now an expected channel of communication with at least some customers, with developers and the press. Amazon has customers, and presumably wants more. And they have a developer pitch too, and they have stories they want to communicate to the press. So if some of the people you want to reach like to receive information via RSS and blogs, why would you not want to provide it? To me, asking why you should use blogs is like asking why you should answer the phone. It might be a customer, a developer who wants to use your services, or a reporter who wants to write about the company. Your competitors answer the phone, so you should too.

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