David Sifry’s been keeping up with blog growth for quite a while, and he’s become the resident expert on the topic, garnering much attention when he releases his latest ‘state of the blogosphere‘. Here is a summary of his findings:

• Technorati now tracks over 35.3 Million blogs
• The blogosphere is doubling in size every 6 months
• It is now over 60 times bigger than it was 3 years ago
• On average, a new weblog is created every second of every day
• 19.4 million bloggers (55%) are still posting 3 months after their blogs are created
• Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

With all of these new blogs being started how is it possible for a new entrant to even have their voice heard? Does it still make sense for a small to medium sized enterprise to even start a blog? I believe the answer is yes because search/filter (Technorati) and aggregation services (Newsgator, Bloglines) will continue to improve thus continuing to increase the signal vs noise ratio. Here are a few tips to ensure your voice will be heard.

1. Develop strategy and set goals before you begin blogging.
2. Be persistent. In most cases, you will not see significant results for at least 6 months.
3. Be an active blogger. You must blog at least once a week.
4. Blog with passion and focus. Make sure your topics are focused on the categories that you developed in the strategy phase. To ensure higher search engine placement you should also include the key words you identified in the strategy phase.
5. Network with bloggers that are focused on similar topics. Exchange links and post meaningful comments in their blogs.

If you are new to blogging or not getting the results you would like from your blog, please feel free to contact me.

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