Reading Blogs Makes You Smarter – Or – How to Convince Your Boss to Blog
Posted by Patrick on May 29th, 2006
Multiple Choice Question
Q: What is one of the primary benefits of business blogging?
A: Increase online exposure through improved search engine rankings.
B: Create new business relationships and nurture long time partnerships.
C: Improve internal and external communications.
D: Get Smarter (Improve industry knowledge).
E: All of the above
If you answered “E” – all of the above, you’re right. While most people focus on benefits A-C, one should not overlook the fact that following blogs in your industry will make you more knowledgeable. There are literally hundreds of quality blogs for each business industry/discipline. In my RSS news reader, I have about 10 blogs that are focused on Business Blogging and about 20 more blogs focused on Marketing. I am positive that if there is breaking news or something profound being said about either of these topics, that I will find out about it in one of the blogs that I follow.
Case in point. For the past few weeks, I have been trying to find a site that provides ongoing case studies that discus how small to medium sized businesses have integrated blogging into their marketing mix and the benefits that they have received. Well, today I opened up Bloglines and found what I was looking for.
Want to convince your company that a blog can help them?
Naked Conversations has a great heads-up on The Pajama Market. The Pajama Market focuses on a different small-business every day, and how they have integrated blogs into their marketing mix. Everything from pubs, to resorts, to knitting companies are covered. TPM covers how each business is utilizing the blog, their favorite posts, and how effective they feel the blog is in helping the business grow.
If you’re like me, catchphrases like ‘markets are conversations’ are good up to a point, then you need to see real-world examples of ideas being put into action. TPM gives us that, and shows what can happen when a business actually tries to COMMUNICATE with their community, instead of just advertising whatever stale one-way message you want them to hear. The Pajama Market definitely goes in the ‘I wish I’d thought of that’ file.
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