Why social media works
Posted by Larry on February 6th, 2009
Recently I set out to create the shortest possible document to explain, to business people, why social media is matters and why it’s effective. This document is intended for people that don’t get why collaborating with your audience online is both more manageable and more effective than a more traditional publishing communications model.
The result is Why Social Media Works (with bonus slide!) and I’d love feedback on it!
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