Wednesday, February 24th, 2010
Seth Godin is 100% correct when he said that its not the size (quantity) of your followers that matters most but rather the quality of your posts. However, you’ve got to have some followers or you’ll simply be talking to yourself. The key is to make great posts to a network of people who really care about what you have to say.
So how do you build a group of engaged followers? If your’re building your Twitter network, there simply is no better tool than Refollow.
Once you’ve logged into refollow.com your Twitter account info, you will see a variety of options you can use to manage your followers. While all are valuable, I would like to point you to the option that lets you identify all of the followers of another Twitter user. Once you have identified these people, simply click on ‘Select All’ and then ‘Follow’.
It is important to note that most people on Twitter will reciprocate when you follow them – also something that refollow makes extremely easy for you to do.
When I was building the Shared Interest Twitter network I identified all of the active followers of the Fairtrade Federation and followed them – I assumed that anyone who had chosen to follow the Fairtrade Federation would also be interested in following Shared Interest, the world’s only 100% fair trade lender.
A great website to use to identify who the top Twitters are in your area is wefollow.com. Simply enter the tag (e.g. fairtrade) and wefollow will show you the top 25 most influential people in that sphere. As an aside, at the time of this post, Shared Interest was the most influential Twitterer for the Fairtrade tag, but only 5th in terms of total users, which shows that Seth is right – quality over quantity.
Tip: Only follow active users – those that have tweeted in the past 30 days. Try as you might, your messages wont resonate with inactive users. You can use the filters on refollow.com to weed out the deadwood.