Start with the strategy and then apply the tools
Posted by Patrick on February 24th, 2010
Social media is not about the tools – Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for identifying and communicating with customers and prospects online. To barrow a concept from Cluetrain Manifesto, ‘Markets are conversations’ and these conversations are taking place online. Businesses simply cant afford not to be participating in these conversations.
Whilst social media tools will come and go, your strategy shouldnt stray much. Moreover, once you’ve defined your strategy, choosing which tools you will use will become much more obvious.
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