Using Flickr to connect with your audience
Posted by Patrick on February 24th, 2010
Photography is a powerful way to connect with your customers and prospective customers. When I was the marketing manager at Shared Interest, I was confronted with the following situation:
- We had thousands of photos that had been taken by staff during customer visits
- Management of the image library was tedious due to the lack of search-ability
- Photos were not publicly accessible and sharing them with stakeholders was next to impossible
- Many of the photos offered an incredible window into the work that Shared Interest does (social lender) that would, if publicly accessible, create a tighter bond with current stakeholders and help to acquire new members.
With this in mind I chose Flickr, the online community and photo sharing site to host and manage our photo library. Not only is Flickr a great way to manage your photos by creating sets, using descriptor tags and and creating titles for your photos, but you can also add text descriptions that give the viewer more insight into the photo and can even contain a specific call to action. This photo is a great example of a very detailed description – basically a mini case study – with a call to action (link back to company website).
Being an online community, you can also find groups (or start your own) related to your photos. Once you join a group then you can share some or all of your photos with that group. Because Shared Interest is the only 100% fair trade lender, I joined and shared our photos with several fair trade related groups.
Using Flickr continues to give Shared Interest much more online visibility, providing easy access to stakeholders and offering a much more efficient way to manage its extensive image library.
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