Many technologies only offer early adopters the advantage in the market. As the technology becomes more mainstream the benefit of the technology diminishes drastically or disappears. Since business blogging is really a communications activity the more business that are engaged in it the more valuable it becomes for everyone. The only downside of being “late to the party” for your business is that some other business may have already carved out a prominent voice in your industry’s conversation. But like real conversations, corporate blogging conversations are about ideas the industry is concerned with today. A credible and thoughtful new comer can have a great deal of influence on any conversation if their ideas are interesting enough.