Over the past year blogs have evolved from simple online journals to an effective medium for augmenting your corporate communications. Personal blogging has led to popular “media” blogs that are produced by journalists, experts, columnists and pundits. These are often referred to as “professional” blogs. In the last few years, blogging has caught on as a communication vehicle within the corporate business world. A couple of years ago Jon Udell offered this definition (since removed from his blog) for both Professional and Corporate blogs:

To promote yourself, your company, or (typically) both at the same time.

To influence the thinking of people inside and outside your organization.

To communicate directly with customers.

To advertise aspects of your internal process that are not proprietary, and that can benefit from the collaborative energy that a blog can attract.

Three years later this is still an accurate definition of a Corporate Blog.