We are innovators, techies
and healthcare industry leaders

With decades of experience in healthcare & tech, we know the challenges you face every day, and we are excited to bring to life intelligent and effective solutions.

VISION. EXPERIENCE. CREATIVITY.

THE MISSION

A Shadowbox on every device everywhere; enabling users to instantly connect any two + applications and simply automate their workflow.

THE VISION

We envision a world where work is easy because users can instantly connect their applications, share data seamlessly and automate repetitive tasks on the fly.

COMPANY CULTURE

Customer-centric, high ethical standards, mutual trust, cutting edge technology, market disruption.

OUR COMMITMENT TO HEALTHCARE

We will use the power of Shadowbox to elevate patient care by enabling healthcare providers to access a complete view of a patient, sharing information securely and seamlessly in real-time.

OUR PHILOSOPHY

We believe every company can benefit from a Shadowbox solution. We partner with our clients to truly understand their needs to provide the fastest, most cost-effective path to achieving their objectives.

"At one point we considered switching lab providers, but then we found out the new lab didn’t offer Shadowbox. Needless to say, that was the end of that discussion."

Jonathan, A., Executive, Multi-site Intensive Outpatient Treatment Center

How it started

What if you could instantly connect all your applications? What if you could access multiple apps, files, tools, and websites as easily as opening a browser, link them, share data across them and connect them seamlessly, without any code? Would it change the world?

Preamble

Here at Shadowbox, we are geeked-out fans of superheroes. From Iron Man to Captain America, no one has an origin story quite like an Avenger. While founder and CEO, Greg Stein, may not have been bitten by a radioactive spider, he and our company are fueled by the goal of revolutionizing healthcare to help save lives.    

If you’ve received care from more than one doctor across more than one provider or health system, then you’ve likely experienced the challenge of receiving care from a doctor that didn’t have the benefit of your full health history at their fingertips. Your health provider may not have access to your latest diagnosis codes, medications, lab test results, family history, or current insurance information.

You aren’t alone. The truth is, real-time healthcare data exchange remains one of the biggest and most complicated challenges yet to be solved, with the result being billions of dollars in unnecessary administrative cost, billions more in lost productivity, medical errors, and misdiagnosis that cause real harm, and hundreds of millions of angry and frustrated patients and their families. 

At Shadowbox, we are working to solve this challenge. Our mission is to elevate patient care by making data easy to access and safe to share, no matter where it resides.

2016

Before Shadowbox

Prior to founding Shadowbox, Greg worked as a Strategy VP for a large diagnostic laboratory. The lab faced incredible challenges and costs related to accessing critical patient information siloed in multiple electronic health record ("EHR") systems used by our clinician customers.

Healthcare workflow solutions were inefficient and expensive, often costing more to implement than most labs could ultimately recover in revenue. Greg’s lab received thousands of paper orders via fax every day, resulting in millions of dollars in insurance claim denials due to missing or incorrect billing information. It was such a big problem that the lab hired a room full of data-entry clerks dedicated to chasing incomplete patient information, correcting clerical errors, and negotiating denied claims with payers, typically recovering pennies on the dollar.

2016

2017

The problem

The diagnostic lab was far from alone in their struggle to access and automate patient data exchange. According to the CAQH Index, the US Healthcare industry spends over $390B per year on administrative complexity. One-in-7 insurance claims are initially denied by insurance payers due to missing or incorrect information. Failed solutions and denied claims were costing labs upwards of $20B. That's billion, with a "B." Healthcare automation options are so costly and challenging that 9-out-of-10 doctors still use their fax machines. There had to be a better way!

2017

2017

Born out of a need

In early 2017, Greg met a team of engineers who showed him a unique multi-view integration platform with the capability to simultaneously access multiple applications. Their solution allowed the end-user to connect multiple web applications, share data across them, and automate repetitive tasks. While the platform was originally built with the entertainment industry in mind, Greg had a different idea for the technology. What if you applied the multi-view integration platform to healthcare? Could it solve the multi-billion-dollar problem he and every healthcare service provider experiences?

Working with a small team of developers, they created a technology platform with the promise of unlocking patient data in a cost-effective, secure, and automated way. The result is Shadowbox.

Greg incorporated Shadowbox in late 2017.

2017

2018

The Launch

The Shadowbox team identified a diagnostic lab willing to work with us to test our minimum viable product (“MVP”) in late 2018. Crowded into a tiny back office at one of the lab’s clinic customers, the Shadowbox team installed the first-ever Shadowbox application. 

It took about 5 minutes to install and set up the user account. The Medical Assistant immediately said, "This is amazing! It looks just like the paper form I've been using, but it's already filled out, so I don't have to enter the data manually."

2018

2019

The patent

In the year that followed, Greg and the team set about proving product-market fit. They knew a few things:

  1. Automation presented a multi-billion-dollar problem in healthcare.
  2. Shadowbox could automate workflow ACROSS healthcare providers in an entirely new way that was fast, cost-effective and simple; and
  3. No other company had a solution like Shadowbox. 

In concert with their go-to-market efforts, Shadowbox won its first patent in August 2019. 

The company also welcomed Brian Hood, current VP of Product, and Beth Crocker, Chief Financial Officer. Brian would go on to establish a far more robust product and platform and build the Customer Success function to put our customers first. And Beth would raise millions in capital and professionalize the back office to bring the company to scale.

2019

2019-2020

Getting it right

Shadowbox introduced a new, easy, and cost-effective way to increase efficiency and profitability for lab customers and improve the working lives of the people on the front lines of patient care. At no time was the value more evident than when COVID hit and put information exchange to the test. The status-quo healthcare automation solutions proved antiquated and inadequate, with providers relying heavily on paper, fax machines and document scanning. The result was a massive bottleneck in receiving lab orders and providing lab results. As hundreds of labs pivoted to bring COVID testing online, Shadowbox offered a new solution to automate lab workflow and manage testing capacity across the healthcare ecosystem. 

Shadowbox filled a huge gap in the healthcare market, significantly growing our customer base and expanding to other healthcare services such as addiction and treatment, and durable medical equipment. The company grew to serve tens of thousands of patients monthly through connectivity solutions.

2019-2020

2021-2022

Bringing downstream functions to “time of order”

As the Shadowbox customer base expanded, customers requested additional functionality, including patient insurance eligibility and curation, prior authorization, patient responsibility estimation, and patient collection of co-pays, deductibles, and cash pay to the time of order. Shadowbox not only connects these services but moves them to the time of order removing the friction that otherwise takes place after the service is provided but before payment is received. By correcting inaccurate data and identifying missing information before the service is rendered, these applications could dramatically reduce claim denials by payors and the costs of appeals. Shadowbox initiated strategic partner relationships with 3rd party vendors to bring their services to time of order with incredible results for their mutual customers.

The Company also welcomed Emily Deere, EVP, Engineering, bringing over 30 years of tech experience and a deep bench of developers to Shadowbox. Emily enhanced the Shadowbox product offering, accelerating implementation time and automating field matching.

2021-2022

Looking to the future

While we are excited about every new customer, every new solution, and every new use case because we know we are helping clinicians focus on delivering quality care to patients by eliminating manual processes and clunky tech, we know we are just getting started. Ultimately, we see Shadowbox embedded in every clinic’s electronic health record to be used by the clinician to instantly solve any “last-mile” configuration between their clinic and any ancillary service provider.

We see Shadowbox as a platform that will save lives by making patient information easy to access and safe to share, no matter where it resides.

Meet the Team

Born from Industry. Tempered by Experience. Recognized through Accomplishments. This is Shadowbox.

Leadership

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Greg Stein

Founder & Chief Executive Officer

A serial entrepreneur with more than thirty years of leadership in corporate, non-profit, and government start-ups. Greg brings diverse experience and a vast network to his role at Shadowbox.

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A serial entrepreneur with more than thirty years of leadership in corporate, non-profit, and government start-ups.

Greg brings diverse experience and a vast network to his role at Shadowbox. Most recently, Greg was Vice President of Strategic and Community Affairs and an original investor with Millennium Health. He helped grow the company to over 1,500 employees and $1.8BN in enterprise value.

Before Millennium, Greg served in numerous leadership roles such as CFO of a start-up in the defense and action sports space; EVP of a political economics start-up division in the macroeconomic firm founded by Dr. Arthur Laffer, the world-renowned economist; VP of a start-up in a sell-side investment bank; and CEO of a start-up consortium of defense contractors delivering software to the US Air Force and Navy.

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Beth Crocker

Co-founder & Chief Financial Officer

A seasoned technology CFO with over 25 years experience at high-growth public and private companies.

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A seasoned technology CFO with over 25 years experience at high-growth public and private companies.

Beth is co-founder and CFO of Shadowbox. She has spent over three decades leading finance teams for tech companies, including Rovi Corporation (now Tivo), McAfee, CrossWorlds Software, uCast Global, and IDG Books Worldwide and provided M&A services for public companies such as Digital Realty and PriceSmart. Her track record includes two successful IPOs and over 30 M&A transactions.

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Emily Deere

Executive Vice President, Engineering

A driven technology leader, managing the end-to-end lifecycle of product development.

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A driven technology leader, managing the end-to-end lifecycle of product development.

With over 30 years of experience leading software development teams, Emily brings a unique combination of both CIO and CTO expertise to Shadowbox.  Her career has spanned software development, product development, product marketing, and product management. She has managed teams large and small, spanning multiple geographies, languages, and time zones, with a keen focus on strategic process transformation and building businesses for efficiency and scale. Emily has held leadership positions at multiple companies and organizations, including DoubleVerify, Ad-juster, ARS National Services, Cardiff Software, Scantron, and the University of California, San Diego.

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Brian Hood

Vice President of Sales Engineering and Product Management

A customer support and sales engineering expert, with 20+ years, focused on solving the needs of the healthcare industry.

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A customer support and sales engineering expert, with 20+ years, focused on solving the needs of the healthcare industry.

Brian was Director, Business Technology at Millennium Health where he built, grew, and matured the technologies and teams responsible for integrations between the lab and their customer's electronic medical records systems completing more than 3,000 interfaces with over 100 different vendors.

Through implementing strategies such as these, Brian streamlined operations, reduced costs, and improved customer satisfaction.

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Becca Gordon

Becca Gordon

Vice President, Sales and Marketing

An accomplished entrepreneur with 25 years of experience as an executive, sales leader, consultant, advisor and investor across diverse healthcare organizations.

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Becca Gordon

An accomplished entrepreneur with 25 years of experience as an executive, sales leader, consultant, advisor and investor across diverse healthcare organizations.

Becca brings a wealth of experience and expertise to her role at Shadowbox. She has optimized revenue generation and business operations across multiple healthcare brands to improve efficiency and profitability. She began her career as a Sales Representative for Challenger Corporation, a medical software company based in Memphis, TN, ascending to the role of Vice President during her tenure. As VP, she created, grew and managed the Institutional Sales and Services Division, utilizing market insights to inform key business decisions and consistently securing millions in annual executive sales of clinical educational software.

Becca then co-founded and led Two Doulas Birth, the largest and most successful perinatal education and support program in Southern California, managing a team of over 85 employees, and negotiating the company’s successful acquisition and exit in 2017.

She spent a year in the C-suite at Global Health Impact Network and Funds, a boutique venture capital firm focused on centering clinician involvement in healthcare innovation and investing.

Most recently, she built a consulting practice through Becca Gordon Consulting Services, providing support around revenue and operations optimization to early-stage startups, primarily in FemTech and women's health.

With a background in venture capital, both as an investor and advisor, as well as entrepreneurial experience, Becca is highly knowledgeable in setting up startups for success, including revenue generation and strategic relationship development. Currently, she serves as an advisor to ScaleHealth, an ecosystem dedicated to accelerating the global impact of health innovation and is a member of Women Business Leaders, the premier organization of women executives in the healthcare industry.

Becca attended Rhodes College, where she earned a BA in International/Global Studies.

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Advisory Board

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Dr. Andrea Barthwell

Advisory Board Member (Healthcare Providers)

An accomplished healthcare visionary and leader, who served as a principal advisor to the President of the United States on policies designed to reduce the demand for illicit drugs.

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An accomplished healthcare visionary and leader, who served as a principal advisor to the President of the United States on policies designed to reduce the demand for illicit drugs.

Andrea Grubb Barthwell, M.D., D.F.A.S.A.M., was named as the founding Chair of the Board of Directors the Foundation for Opioid Response Effort (FORE) with a $100 million endowment.

Dr. Barthwell served as Deputy Director for Demand Reduction in the Office of National Drug Control Policy (ONDCP) under President George W Bush from 2002 to 2004. As a member of the President’s sub-cabinet, Dr. Barthwell was a principal advisor on policies to reduce the demand for illicit drugs.

Dr. Barthwell’s current work is focused on developing strategies to expand access to treatment for opioid dependence disorder, expanding practitioner knowledge of urine drug testing in identifying and treating substance use disorders, and helping individuals and families prevent substance use disorders.

Dr. Barthwell received a Bachelor of Arts degree in Psychology from Wesleyan University and a Doctorate of Medicine from the University of Michigan Medical School. She began her practice in the Chicago area following post-graduate training at the University of Chicago and Northwestern University Medical Center.  She was a founding member of the Chicago Area AIDS Task Force, hosted a weekly local cable show on AIDS, and was president of the American Society of Addiction Medicine (ASAM).

In 2003, Dr. Barthwell received the Betty Ford Award from the Association for Medical Education and Research in Substance Abuse. In 1997, Dr. Barthwell’s peers named her one of the “Best Doctors in America” in addiction medicine.

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Pamela Goldberg

Advisory Board Member (Health Tech)

A distinguished figure in the field of healthcare technology innovation, with more than three decades of hands-on experience.

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A distinguished figure in the field of healthcare technology innovation, with more than three decades of hands-on experience.

Pamela Goldberg is a globally recognized leader in medical technology innovation, leading strategy to affect change for industry and regulators. Her focus on collaboration and driving change has been instrumental in making progress for the medical device industry in partnership with the FDA, patient advocacy groups and clinical sites. She is currently President and CEO of the Medical Device Innovation Consortium (MDIC), where she has led its growth with RWE, clinical trial science, digital technologies, and health economics.

Goldberg was previously CEO of the Massachusetts Technology Collaborative. She worked closely with industry, academic and government leaders to advance technology-based solutions that improved the health care system, expanded high-speed internet access and strengthened the growth and development of the state’s technology sector with specific focus on innovation, digital health, data analytics, robotics, and cybersecurity.

Goldberg is advisor and board member to several technology startups, including Shadowbox, and earlier in her career launched three start-up ventures. She received her BA from Tufts University and MBA from Stanford University.

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Dr. Bruce Sachs

Advisory Board Member (Clinical Care)

An esteemed physician with vast experience in stabilizing and preventing cardiovascular disease.

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An esteemed physician with vast experience in stabilizing and preventing cardiovascular disease.

Dr. Sachs is passionate in his pursuit of cardiovascular disease stabilization and prevention, early disease detection, and maximizing quality of life. He believes this is best accomplished through a collaborative relationship with his patients. A graduate of UC San Diego, Dr. Sachs received his MD from the American University of the Caribbean, then interned and undertook his residency at St. Vincent’s Medical Center of Richmond. He is Board Certified with the American Board of Internal Medicine and has been recognized as a “Best Doctor” in San Diego and Nationally.

He is also an active staff at Scripps Memorial Hospital in Encinitas, Medical Director at Seacrest Village Retirement Communities, Advisory Staff for the San Diego Alzheimers Association, and an Advisory Member for the Biomedical Research Institutional Review Board.

Board of Directors

Shane Kim Shadowbox Board of Director

Shane Kim

Director

A Managing Partner of Baleon Capital and over 20 years of experience as a growth equity investor, board member, and trusted advisor of financial technology and software-based companies.

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Shane Kim Shadowbox Board of Director

Shane is a managing partner of Baleon Capital with over 20 years of experience as a growth equity invesetor.

Shane Kim is a Managing Partner of Baleon Capital. He has over 20 years of experience as a growth equity investor, board member, and trusted advisor of financial technology and software-based companies.

Shane began his investment career at Camden Partners, a growth equity firm he joined in 1999 as an Analyst. He became a Partner and Managing Member in 2007, and during his 17-year tenure, he participated in 22 transactions, 11 of which he led or co-led.

Shane co-founded Island Peak Capital, an advisory firm focused on optimizing growth through a proven operating approach.  He is an active private investor, advisor, and board member in and to early-stage companies. Shane graduated from the University of Maryland with a B.S. degree in Finance and Management Science and Statistics.

 

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Brendan Kremer

Director

Chief Operating Officer at a leading academic health system, bringing over 25 years of health system administration leadership knowledge to the Shadowbox management team.

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Chief Operating Officer at a leading academic health system, bringing over 25 years of health system administration leadership knowledge to the Shadowbox management team.

Brendan brings over 25-years of health system administration leadership experience. As COO, he is responsible for hospital and physician group operations for a $3-billion academic medical center, accountable for the clinical, financial, and operational performance of all clinical service lines as well as physician group and support service operations.

In addition to his current role, he has worked at other major health systems in Southern California with a focus on financial and clinical operations.  He received both his Bachelor’s of Science (BSPA) in Public Administration and his Master’s of Health Service Administration (MHA) at the University of Southern California.

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James Budge

Director

A visionary financial strategist and Silicon Valley veteran.

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A visionary financial strategist and Silicon Valley veteran.

James brings more than 30 years of financial leadership in fast-growth SaaS software companies, with an extensive track record of raising multi-millions in capital, guiding companies through high growth, and ensuring strong returns for shareholders. He is currently CFO of Hinge Health, a digital musculoskeletal solution provider.

Prior to joining Hinge Health, James was CFO of Automation Anywhere, the world’s leading RPA platform.   His career also includes CFO roles at Pluralsight, where he led the company through 4x topline growth, an IPO along with multiple secondary offerings. Prior to Pluralsight, he was CFO at Anaplan, COO/CFO at Genesys, and COO/CFO at Rovi Corporation, collectively raising over $5 billion in funding, and driving in excess of $3 billion in annual revenues.

James began his career at PriceWaterhouse Coopers, building a solid foundation to lead finance at Arbor/Hyperion Software. He subsequently joined CrossWorlds Software, a pioneer in integration platform technology, where he ascended to CFO taking the company public in 2000, and later spearheading an acquisition by IBM. He has been a board member at Xura, and a Senior Advisor at Highcrest Management Group.

James holds a Bachelor of Accounting from Brigham Young University.

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Evan Steele

Director

A seasoned healthcare technology CEO and serial entrepreneur, with a track record for scaling companies from start up to successful exit.

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A seasoned healthcare technology CEO and serial entrepreneur, with a track record for scaling companies from start up to successful exit.

Evan brings more than 25 years of experience as a founder and executive in the healthcare technology industry. He has a proven track record of success, taking start-up companies from concept to successful exit. Evan’s most recent entrepreneurial venture, rater8, enables medical practices to gather real-time patient feedback about doctors and patient-facing employees.

Evan was a medical practice administrator for nine years before becoming the founder and CEO of SRS Health, an electronic health records company focused on specialty physician practices. His focus on software ergonomics and his passion for customer service enabled high-volume specialty physicians and practices to operate at peak efficiency.

Evan received a Bachelor of Science in Business Administration from The University at Albany and a Master of Business Administration from the University of Pennsylvania’s Wharton School with a double major in Finance and Accounting

 

 

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