We are innovators, techies
and healthcare industry leaders

With decades of experience in healthcare & tech, we know the challenges you face every day, and we are excited to bring to life intelligent and effective solutions.

VISION. EXPERIENCE. CREATIVITY.

THE MISSION

A Shadowbox on every device everywhere; enabling users to instantly connect any two + applications and simply automate their workflow.

THE VISION

We envision a world where work is easy because users can instantly connect their applications, share data seamlessly and automate repetitive tasks on the fly.

COMPANY CULTURE

Customer-centric, high ethical standards, mutual trust, cutting edge technology, market disruption.

OUR COMMITMENT TO HEALTHCARE

We will use the power of Shadowbox to elevate patient care by enabling healthcare providers to access a complete view of a patient, sharing information securely and seamlessly in real-time.

OUR PHILOSOPHY

We believe every company can benefit from a Shadowbox solution. We partner with our clients to truly understand their needs to provide the fastest, most cost-effective path to achieving their objectives.

"At one point we considered switching lab providers, but then we found out the new lab didn’t offer Shadowbox. Needless to say, that was the end of that discussion."

Jonathan, A., Executive, Multi-site Intensive Outpatient Treatment Center

How it started

What if you could instantly connect all your applications? What if you could access multiple apps, files, tools, and websites as easily as opening a browser, link them, share data across them and connect them seamlessly, without any code? Would it change the world?

2016

Before Shadowbox

I (Greg Stein, Co-founder, and CEO) first met Jack Samatov (founder) in 2016, when I was working as a Strategy VP for a large diagnostic laboratory. The lab faced incredible challenges and costs related to accessing critical patient information siloed in multiple electronic health record ("EHR") systems used by our clinician customers.

Healthcare interoperability solutions were inefficient and expensive, often costing more to implement than we ultimately could recover in revenue. We were receiving thousands of paper orders via fax every day, resulting in millions of dollars of insurance claim denials due to missing or incorrect billing information. It was such a problem that we hired a room full of data-entry clerks dedicated to chasing incomplete patient information, correcting clerical errors, and negotiating denied claims with payers, typically recovering pennies on the dollar.

2016

2017

The problem

My lab was far from alone in the struggle to access and integrate patient data. According to the CAQH Index, the US Healthcare industry spends over $390B per year on administrative complexity. One-in-7 insurance claims are initially denied by insurance payers. Failed solutions and denied claims were costing labs upwards of $20B. That's billion, with a "B." Healthcare automation options are so costly and challenging that 9-out-of-10 doctors still use their fax machines. There had to be a better way!

2017

2017

Born out of a need

Jack had invented a multi-view integration platform with the capability to access multiple applications. His solution allowed the end-user to connect multiple web applications, share data across them, and automate repetitive tasks. All he needed was a clear use-case in an industry with a billion-dollar interoperability problem.

Jack and I set about creating a technology platform with the promise of unlocking patient data in a cost-effective, secure, and easy-to-share way. The result is Shadowbox.

Jack and I incorporated Shadowbox in late 2017.

2017

2018

The Launch

We identified a diagnostic lab willing to work with us to test our minimum viable product in late 2018. I'll never forget our first clinic launch. Jack, the Lab CEO, the Doctor, the Medical Assistant ("MA"), and I were crowded into a tiny back-office in a clinic where we installed the first-ever Shadowbox application.

It took about 5 minutes to install and set up the user account. The MA immediately said, "This is amazing! It looks just like the paper form I've been using, but it's already filled out, so I don't have to enter the data manually."

2018

2019

The patent

In the year that followed, we set about proving our product-market fit. We knew a few things:

  1. interoperability presented a billion-dollar problem in healthcare;
  2. Shadowbox could tackle that problem in an entirely new way that was fast, cost effective and simple; and
  3. no other company had a solution like ours. 

In concert with our go-to-market efforts, we completed the patent application that was originally initiated in 2014 and won our first patent in August of 2019. 

2019

2019-20

Getting it right

That first MA's reaction to the simplicity and ease of Shadowbox said it all. We knew then that Shadowbox was a tool to increase efficiency and profitability for our lab customers and improve the working lives of the people on the front lines of patient care. Nowhere was this more evident than when COVID hit and changed everything. The status-quo interoperability solutions were exposed for what they were; antiquated and inadequate. As hundreds of labs pivoted to bring COVID testing online, there was no efficient way to get that testing capacity to clinicians who desperately needed it. 

Shadowbox tripled the number of lab customers and connected other service providers such as addiction and treatment centers and durable medical equipment providers. Today, Shadowbox serves tens of thousands of patients every month through connectivity solutions.

2019-20

2022

Looking to the future

While we are excited about every new customer, every new solution, and every new use-case because we know we are helping clinicians focus on delivering quality care to patients by eliminating manual processes and clunky tech, we know we are just getting started. Ultimately, we see Shadowbox embedded in every clinic’s electronic health record to be used by the clinician to instantly solve any “last-mile” configuration between their clinic and any ancillary service provider.

We see Shadowbox becoming a “single pane of glass” through which clinicians can bring together patient information no matter where it resides. We see Shadowbox as a platform that will indeed change the world.

2022

Meet the Team

Born from Industry. Tempered by Experience. Recognized through Accomplishments. This is Shadowbox.

Leadership

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Greg Stein

Co-Founder & Chief Executive Officer

A serial entrepreneur with more than thirty years of leadership in corporate, non-profit, and government start-ups. Greg brings diverse experience and a vast network to his role at Shadowbox.

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A serial entrepreneur with more than thirty years of leadership in corporate, non-profit, and government start-ups.

Greg brings diverse experience and a vast network to his role at Shadowbox. Most recently, Greg was Vice President of Strategic and Community Affairs and an original investor with Millennium Health. He helped grow the company to over 1,500 employees and $1.8BN in enterprise value.

Before Millennium, Greg served in numerous leadership roles such as CFO of a start-up in the defense and action sports space; EVP of a political economics start-up division in the macroeconomic firm founded by Dr. Arthur Laffer, the world-renowned economist; VP of a start-up in a sell-side investment bank; and CEO of a start-up consortium of defense contractors delivering software to the US Air Force and Navy.

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Beth Crocker

Chief Financial Officer

A seasoned technology CFO with over 25 years experience at high-growth public and private companies.

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A seasoned technology CFO with over 25 years experience at high-growth public and private companies.

Beth has spent over three decades leading finance teams in Silicon Valley. She was most recently Sr. VP, Finance for Rovi Corporation (now Tivo), a multi-national media and entertainment technology company. She has also led the finance teams at McAfee, CrossWorlds Software, uCast Global, and IDG Books Worldwide, and provided M&A services for public companies such as Digital Realty and PriceSmart.

Her track record includes two successful IPOs and over 30 M&A transactions. She is also an expert in large-scale enterprise integration, business intelligence automation, and business transformation.

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Emily Deere

Executive Vice President, Engineering

A driven technology leader, managing the end-to-end lifecycle of product development.

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A driven technology leader, managing the end-to-end lifecycle of product development.

With over 30 years of experience leading software development teams, Emily brings a unique combination of both CIO and CTO expertise to Shadowbox.  Her career has spanned software development, product development, product marketing, and product management. She has managed teams large and small, spanning multiple geographies, languages, and time zones, with a keen focus on strategic process transformation and building businesses for efficiency and scale. Emily has held leadership positions at multiple companies and organizations, including DoubleVerify, Ad-juster, ARS National Services, Cardiff Software, Scantron, and the University of California, San Diego.

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Brian Hood

Vice President of Sales Engineering and Product Management

A customer support and sales engineering expert, with 20+ years, focused on solving the needs of the healthcare industry.

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A customer support and sales engineering expert, with 20+ years, focused on solving the needs of the healthcare industry.

Brian was Director, Business Technology at Millennium Health where he built, grew, and matured the technologies and teams responsible for integrations between the lab and their customer's electronic medical records systems completing more than 3,000 interfaces with over 100 different vendors.

Through implementing strategies such as these, Brian streamlined operations, reduced costs, and improved customer satisfaction.

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Advisory Board

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Dr. Andrea Barthwell

Advisor Board Member (Healthcare providers)

Founder of Encounter Medical Group, P.C. Dr. Andrea manages and consults through the global health care policy firm EMGlobal, and is Director at Two Dreams.

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Founder of Encounter Medical Group, P.C. Dr. Andrea manages and consults through the global health care policy firm EMGlobal, and is Director at Two Dreams.

Andrea Grubb Barthwell, M.D., D.F.A.S.A.M., reflects her long-term commitment to individuals with Opioid Use Disorder (OUD); Dr. Barthwell was named as the founding Chair of the Board of Directors the Foundation for Opioid Response Effort (FORE) with a $100 million endowment. 

Dr. Barthwell served as Deputy Director for Demand Reduction in the Office of National Drug Control Policy (ONDCP) under President George W Bush from 2002 to 2004. As a member of the President’s sub-cabinet, Dr. Barthwell was a principal advisor on policies to reduce the demand for illicit drugs. 

Dr. Barthwell’s current work is focused on developing strategies to expand access to treatment for opioid dependence disorder, expanding practitioner knowledge of urine drug testing in identifying and treating substance use disorders, and helping individuals and families prevent substance use disorders. 

Dr. Barthwell received a Bachelor of Arts degree in Psychology from Wesleyan University and a Doctorate of Medicine from the University of Michigan Medical School. She began her practice in the Chicago area following post-graduate training at the University of Chicago and Northwestern University Medical Center.  She was a founding member of the Chicago Area AIDS Task Force, hosted a weekly local cable show on AIDS, and was president of the American Society of Addiction Medicine (ASAM). 

In 2003, Dr. Barthwell received the Betty Ford Award from the Association for Medical Education and Research in Substance Abuse. In 1997, Dr. Barthwell’s peers named her one of the “Best Doctors in America” in addiction medicine.

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John Moore

Advisory Board Member (Commercial Operations & Sales)

With over 20 years of unique executive experience in sales management and commercial Operations, John specializes in building and scaling sales infrastructure across various companies and products.

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With over 20 years of unique executive experience in sales management and commercial Operations, John specializes in building and scaling sales infrastructure across various companies and products.

John Moore is the Chief Commercial Officer at HealthTrackRx, a leading PCR laboratory. Prior to HealthTrackRx, John served as Vice President of Commercial Operations at Millennium Health, Director of Sales Operations with Genoptix Medical Laboratory and Cypress Bioscience where he was responsible for the commercial build-out of the sales operations, supporting 100+ person sales forces and internal marketing and brand analytics.  John earned a Bachelor of Science degree in Business Administration from the Edinboro University of Pennsylvania.

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Dr. Bruce J. Sachs

Advisory Board Member (Clinical Care)

Dr. Bruce J. Sachs, MD, believes that having a personal relationship with his patients allows him the opportunity to be an effective listener, diagnostician, and educator.

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Dr. Bruce J. Sachs, MD, believes that having a personal relationship with his patients allows him the opportunity to be an effective listener, diagnostician, and educator.

Dr. Sachs is passionate in his pursuit of cardiovascular disease stabilization and prevention, early disease detection, and maximizing quality of life. He believes this is best accomplished through a collaborative relationship with his patients. A graduate of UC San Diego, Dr. Sachs received his MD from the American University of the Caribbean, then interned and undertook his residency at St. Vincent’s Medical Center of Richmond. He is Board Certified with the American Board of Internal Medicine and has been recognized as a “Best Doctor” in San Diego and Nationally. 

He is also an active staff at Scripps Memorial Hospital in Encinitas, Medical Director at Seacrest Village Retirement Communities, Advisory Staff for the San Diego Alzheimers Association, and an Advisory Member for the Biomedical Research Institutional Review Board.

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David Veillon

Advisory Board Member (Software & Tech)

With nearly three decades of experience innovating technology & the web, David specializes in building award-winning Digital Products.

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With nearly three decades of experience innovating technology & the web, David specializes in building award-winning Digital Products.

As the CEO of Idea Builders, David builds functional, elegant websites and apps, ranging from record-breaking e-learning platforms to fully-integrated custom e-commerce and rental portals to world-renowned media news sites. He was previously Chief Technology Officer for Being Human and Drum Channel, Director of Network Services with Guidance Solutions, and Director of Technology and Business Development for Rotor Communications. 

David began his career in the 1980s building computers and networks before joining Earthlink as their Network Manager, helping to grow the then neighborhood start-up into the third-largest ISP in the world. Leveraging that success, he moved into a Network Manager role with Leiner Health Products, at the time, America’s largest manufacturer of vitamins, minerals, and herbal supplements.

David’s pioneering work has been featured in publications ranging from Internet Week to the Los Angeles Times and even BPM Magazine. Over the years, David has acquired 13 certifications and degrees.

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Daniel Pencak

Advisory Board Member (Finance and Accounting)

Danny has over 15 years of multi-faceted financial leadership in Accounting, Advising, and Infrastructure Development.

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Danny has over 15 years of multi-faceted financial leadership in Accounting, Advising, and Infrastructure Development.

Currently the Senior Vice President of Corporate Finance for Millennium Health, Danny has been instrumental in building out finance, accounting, and operational functions that raised over 2BN in capital. Prior to joining Millennium Health, Danny was a Director with KPMG, LLP on the Healthcare Transaction Services Team, advising strategic and private equity clients on both sell-side and buy-side transactions. With target acquisitions ranging from 10M to 2BN, Danny assisted clients on more than 10BN in executed transactions. Preceding his advisory experience, Danny worked in public accounting with Katz, Sapper, and Miller in Indianapolis where he earned his Certified Public Accountant license before earning the same in California.

Danny received a Bachelor of Science with Honors in Finance and Accounting from Indiana University’s Kelley School of Business. He also studied Economics of European Integration and Intercultural Communication at the University of Maastricht.

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Pamela Goldberg

Advisory Board Member (Health Tech)

Pamela is a leader in healthcare technology innovation and strategy.

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Pamela is a leader in healthcare technology innovation and strategy.

Pamela Goldberg is globally recognized leader in medical technology innovation, leading strategy to affect change for industry and regulators. Her focus on collaboration and driving change have been instrumental in making progress for the medical device industry in partnership with the FDA, patient advocacy groups and clinical sites. She is currently President and CEO of the Medical Device Innovation Consortium (MDIC), where she has led its growth with RWE, clinical trial science, digital technologies, and health economics.

Goldberg was previously CEO of the Massachusetts Technology Collaborative. She worked closely with industry, academic and government leaders to advance technology-based solutions that improved the health care system, expanded high-speed Internet access and strengthened the growth and development of the state’s technology sector with specific focus on innovation, digital health, data analytics, robotics, and cybersecurity.

Goldberg is advisor and board member to several technology startups, including Shadowbox, and earlier in her career launched three start-up ventures. She received her BA from Tufts University and MBA from Stanford University.

Board of Directors

Shane Kim Shadowbox Board of Director

Shane Kim

Director

A Managing Partner of Baleon Capital and over 20 years of experience as a growth equity investor, board member, and trusted advisor of financial technology and software-based companies.

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Shane Kim Shadowbox Board of Director

Shane is a managing partner of Baleon Capital with over 20 years of experience as a growth equity invesetor.

Shane Kim is a Managing Partner of Baleon Capital. He has over 20 years of experience as a growth equity investor, board member, and trusted advisor of financial technology and software-based companies.

Shane began his investment career at Camden Partners, a growth equity firm he joined in 1999 as an Analyst. He became a Partner and Managing Member in 2007, and during his 17-year tenure, he participated in 22 transactions, 11 of which he led or co-led.

Shane co-founded Island Peak Capital, an advisory firm focused on optimizing growth through a proven operating approach.  He is an active private investor, advisor, and board member in and to early-stage companies. Shane graduated from the University of Maryland with a B.S. degree in Finance and Management Science and Statistics.

 

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Brendan Kremer

Director

COO at UCSD Health, Brendan brings over 25-years of health system administration leadership knowledge. 

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Brendan is COO at UCSD Health and brings over 25-years of helath system administration leadership knowledge to the Shadowbox management team.

Brendan brings over 25 years of health system administration leadership experience. As COO at UCSD Health, he is responsible for hospital and physician group operations for a $3-billion academic medical center, accountable for the clinical, financial, and operational performance of all clinical service lines as well as physician group and support service operations.

Before the COO role, he worked in various positions at UCSD Health and other institutions, including Tenet HealthCare, Huntington Memorial Hospital, and Children’s Hospital Los Angeles. He received both his Bachelor’s of Science (BSPA) in Public Administration and his Master’s of Health Service Administration (MHA) at the University of Southern California.

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James Budge

Director

A visionary financial strategist and Silicon Valley veteran.

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A visionary financial strategist and Silicon Valley veteran.

James brings more than 30 years of financial leadership in fast-growth SaaS software companies, with an extensive track record of raising multi-millions in capital, guiding companies through meteoric growth and ensuring high returns for shareholders. He is currently CFO of Automation Anywhere, the world’s leading RPA platform.

Prior to joining Automation Anywhere, James was CFO of Pluralsight, where he led the company through 4x topline growth, an IPO along with multiple secondary offerings. Prior to Pluralsight, he was also CFO at Anaplan, COO/CFO at Genesys, and COO/CFO at Rovi Corporation, collectively raising over $5 billion in funding, and driving in excess of $3 billion in annual revenues.

James began his career at PriceWaterhouse Coopers, building a solid foundation to lead finance at Arbor/Hyperion Software. He subsequently joined CrossWorlds Software, a pioneer in integration platform technology, where he ascended to CFO taking the company public in 2000, and later spearheading an acquisition by IBM. He was previously a board member at Xura, and a Senior Advisor at Highcrest Management Group.

James holds a Bachelor of Accounting from Brigham Young University.

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