Birdrock Laboratories – Realizing 10x return on Shadowbox tech
May 1, 2025 | Shadowbox | Case Studies
San Diego, CA-based Birdrock Laboratories is a blood, toxicology, and molecular diagnostic lab, providing services to healthcare providers seeking fast turnaround times on clinically actionable results. As a high-complexity, COLA-accredited laboratory, Birdrock seeks to expand services beyond the local community and has licensed Shadowbox as its EHR automation provider.
When customers want to begin ordering tests and receiving results electronically, Birdrock can now provide them with their own branded ‘Birdrock’ easy-order application, which instantly connects to the clinics’ EHR. Because each clinic uses its own EHR, training its staff takes just a few minutes. Birdrock can begin receiving electronic orders in just a couple of days, not weeks or months, and they can be confident that those orders are accurate.
In an industry where the standard for EHR integration is costly to implement and slow to complete, Shadowbox is lightyears ahead of the alternatives.
- Staff is trained on Shadowbox in few a minutes
- Electronic orders can be initiated within days not weeks or months
- Each order is complete and accurate
Since August 2018, Birdrock has implemented Shadowbox in more than seventy practices across eleven states. Jonathan A., an executive at a multi-location intensive outpatient treatment facility, said, “At one point, we considered switching lab providers, but then we found out the new lab didn’t offer Shadowbox. That was the end of that discussion.”
With Shadowbox, Birdrock increased revenue through more successful insurance claim collections, reduced staff costs previously spent on tracking down missing billing information and appealing denied claims, and dramatically reduced the time needed to onboard new customers.
“Every time we convert a practice from paper to Shadowbox, we reduce claims with missing billing information by more than 90%. As a result, Birdrock is realizing a 10x return on our investment every month.”
Seth Maheau, co-founder and CEO, Birdrock Laboratories
