VISION. EXPERIENCE. CREATIVITY.
"At one point we considered switching lab providers, but then we found out the new lab didn’t offer Shadowbox. Needless to say, that was the end of that discussion."
Jonathan, A., Executive, Multi-site Intensive Outpatient Treatment Center
Meet the Team
Born from Industry. Tempered by Experience. Recognized through Accomplishments. This is Shadowbox.
Leadership
Greg Stein
Founder & Chief Executive Officer
A serial entrepreneur with more than thirty years of leadership in corporate, non-profit, and government start-ups. Greg brings diverse experience and a vast network to his role at Shadowbox.
A serial entrepreneur with more than thirty years of leadership in corporate, non-profit, and government start-ups.
Greg brings diverse experience and a vast network to his role at Shadowbox. Most recently, Greg was Vice President of Strategic and Community Affairs and an original investor with Millennium Health. He helped grow the company to over 1,500 employees and $1.8BN in enterprise value.
Before Millennium, Greg served in numerous leadership roles such as CFO of a start-up in the defense and action sports space; EVP of a political economics start-up division in the macroeconomic firm founded by Dr. Arthur Laffer, the world-renowned economist; VP of a start-up in a sell-side investment bank; and CEO of a start-up consortium of defense contractors delivering software to the US Air Force and Navy.
Beth Crocker
Co-founder & Chief Financial Officer
A seasoned technology CFO with over 25 years experience at high-growth public and private companies.
A seasoned technology CFO with over 25 years experience at high-growth public and private companies.
Beth is co-founder and CFO of Shadowbox. She has spent over three decades leading finance teams for tech companies, including Rovi Corporation (now Tivo), McAfee, CrossWorlds Software, uCast Global, and IDG Books Worldwide and provided M&A services for public companies such as Digital Realty and PriceSmart. Her track record includes two successful IPOs and over 30 M&A transactions.
Emily Deere
Executive Vice President, Engineering
A driven technology leader, managing the end-to-end lifecycle of product development.
A driven technology leader, managing the end-to-end lifecycle of product development.
With over 30 years of experience leading software development teams, Emily brings a unique combination of both CIO and CTO expertise to Shadowbox. Her career has spanned software development, product development, product marketing, and product management. She has managed teams large and small, spanning multiple geographies, languages, and time zones, with a keen focus on strategic process transformation and building businesses for efficiency and scale. Emily has held leadership positions at multiple companies and organizations, including DoubleVerify, Ad-juster, ARS National Services, Cardiff Software, Scantron, and the University of California, San Diego.
Brian Hood
Vice President of Sales Engineering and Product Management
A customer support and sales engineering expert, with 20+ years, focused on solving the needs of the healthcare industry.
A customer support and sales engineering expert, with 20+ years, focused on solving the needs of the healthcare industry.
Brian was Director, Business Technology at Millennium Health where he built, grew, and matured the technologies and teams responsible for integrations between the lab and their customer's electronic medical records systems completing more than 3,000 interfaces with over 100 different vendors.
Through implementing strategies such as these, Brian streamlined operations, reduced costs, and improved customer satisfaction.
Becca Gordon
Vice President, Sales and Marketing
An accomplished entrepreneur with 25 years of experience as an executive, sales leader, consultant, advisor and investor across diverse healthcare organizations.
An accomplished entrepreneur with 25 years of experience as an executive, sales leader, consultant, advisor and investor across diverse healthcare organizations.
Becca brings a wealth of experience and expertise to her role at Shadowbox. She has optimized revenue generation and business operations across multiple healthcare brands to improve efficiency and profitability. She began her career as a Sales Representative for Challenger Corporation, a medical software company based in Memphis, TN, ascending to the role of Vice President during her tenure. As VP, she created, grew and managed the Institutional Sales and Services Division, utilizing market insights to inform key business decisions and consistently securing millions in annual executive sales of clinical educational software.
Becca then co-founded and led Two Doulas Birth, the largest and most successful perinatal education and support program in Southern California, managing a team of over 85 employees, and negotiating the company’s successful acquisition and exit in 2017.
She spent a year in the C-suite at Global Health Impact Network and Funds, a boutique venture capital firm focused on centering clinician involvement in healthcare innovation and investing.
Most recently, she built a consulting practice through Becca Gordon Consulting Services, providing support around revenue and operations optimization to early-stage startups, primarily in FemTech and women's health.
With a background in venture capital, both as an investor and advisor, as well as entrepreneurial experience, Becca is highly knowledgeable in setting up startups for success, including revenue generation and strategic relationship development. Currently, she serves as an advisor to ScaleHealth, an ecosystem dedicated to accelerating the global impact of health innovation and is a member of Women Business Leaders, the premier organization of women executives in the healthcare industry.
Becca attended Rhodes College, where she earned a BA in International/Global Studies.
Advisory Board
Alan Weinstein
Advisory Board Member
A seasoned healthcare industry leader with over 50 years’ experience in developing businesses that provide hospital services that drive economies of scale.
A seasoned healthcare industry leader with over 50 years’ experience in developing businesses that provide hospital services that drive economies of scale.
Alan Weinstein was CEO of Premier Health Alliance from 1983-1995 and President of Premier Inc from 1995-2000.
During Alan’s 50-year career in healthcare, he has focused on developing startup businesses providing services to hospitals through shared programs intended to achieve greater economies of scale. For the last 20 years, Alan has continued to be involved in healthcare primarily as an advisor or board member of healthcare companies that sell goods, services, and technologies to healthcare providers, primarily hospitals.
Alan received his BA from Allegheny College and MBA in Health Administration from Cornell University. Alan also served in the United States Military within the Division of Indian Health between 1966 and 1968.
Dr. Andrea Barthwell
Advisory Board Member (Healthcare Providers)
An accomplished healthcare visionary and leader, who served as a principal advisor to the President of the United States on policies designed to reduce the demand for illicit drugs.
An accomplished healthcare visionary and leader, who served as a principal advisor to the President of the United States on policies designed to reduce the demand for illicit drugs.
Andrea Grubb Barthwell, M.D., D.F.A.S.A.M., was named as the founding Chair of the Board of Directors the Foundation for Opioid Response Effort (FORE) with a $100 million endowment.
Dr. Barthwell served as Deputy Director for Demand Reduction in the Office of National Drug Control Policy (ONDCP) under President George W Bush from 2002 to 2004. As a member of the President’s sub-cabinet, Dr. Barthwell was a principal advisor on policies to reduce the demand for illicit drugs.
Dr. Barthwell’s current work is focused on developing strategies to expand access to treatment for opioid dependence disorder, expanding practitioner knowledge of urine drug testing in identifying and treating substance use disorders, and helping individuals and families prevent substance use disorders.
Dr. Barthwell received a Bachelor of Arts degree in Psychology from Wesleyan University and a Doctorate of Medicine from the University of Michigan Medical School. She began her practice in the Chicago area following post-graduate training at the University of Chicago and Northwestern University Medical Center. She was a founding member of the Chicago Area AIDS Task Force, hosted a weekly local cable show on AIDS, and was president of the American Society of Addiction Medicine (ASAM).
In 2003, Dr. Barthwell received the Betty Ford Award from the Association for Medical Education and Research in Substance Abuse. In 1997, Dr. Barthwell’s peers named her one of the “Best Doctors in America” in addiction medicine.
Dr. Bruce Sachs
Advisory Board Member (Clinical Care)
An esteemed physician with vast experience in stabilizing and preventing cardiovascular disease.
An esteemed physician with vast experience in stabilizing and preventing cardiovascular disease.
Dr. Sachs is passionate in his pursuit of cardiovascular disease stabilization and prevention, early disease detection, and maximizing quality of life. He believes this is best accomplished through a collaborative relationship with his patients. A graduate of UC San Diego, Dr. Sachs received his MD from the American University of the Caribbean, then interned and undertook his residency at St. Vincent’s Medical Center of Richmond. He is Board Certified with the American Board of Internal Medicine and has been recognized as a “Best Doctor” in San Diego and Nationally.
He is also an active staff at Scripps Memorial Hospital in Encinitas, Medical Director at Seacrest Village Retirement Communities, Advisory Staff for the San Diego Alzheimers Association, and an Advisory Member for the Biomedical Research Institutional Review Board.
Fred L. Brown
Advisory Board Member
An esteemed figure in the healthcare sector with more than 50 years of experience in healthcare system leadership, including ongoing roles as a strategic advisor to numerous healthcare organizations.
An esteemed figure in the healthcare sector with more than 50 years of experience in healthcare system leadership, including ongoing roles as a strategic advisor to numerous healthcare organizations.
Fred served as one of the principal architects and founding President and Chief Executive Officer of BJC Healthcare. Under Fred’s leadership, BJC developed a comprehensive healthcare network featuring 14 acute care hospitals, 7 long-term care facilities, 200 care sites, 30,000 caregivers and physicians, and health plans covering more than 200,000.
Fred’s healthcare career spans 50 years and he has become a noted advocate for America’s hospitals and healthcare organizations as Fred continues to provide strategic counsel to several prominent organizations. Fred served as the past Chairman of the American Hospital Association as well as the Joint Commission, and most recently as Chairman of Fred L. Brown & Associates LLC, an international healthcare consulting company.
Fred received his Bachelor’s degree from Northwestern University, his MBA from The George Washington University, and his honorary Doctorate of Humane Letters from the University of Missouri-St. Louis, 1995.
Gregory Wozniak
Advisory Board Member
An accomplished healthcare strategist, visionary and leader with vast experience leading one of the nation’s largest health systems, along with service on multiple healthcare association boards.
An accomplished healthcare strategist, visionary and leader with vast experience leading one of the nation’s largest health systems, along with service on multiple healthcare association boards.
Gregory Wozniak is the Founder and President of Denali Health, a consulting firm providing advisory services to healthcare organizations, physician groups, innovative technology & services companies, amongst others.
Gregory previously served as President and Chief Executive Officer of St. Mary Medical Center for 16 years, leading the development and implementation of its clinically integrated network, accountable care organization, full-risk, dual-eligible program for seniors, and free-standing acute rehabilitation hospital, as well as innovative payer relationships. Gregory previously served as a board member of The Hospital and Health System Association and American Hospital Association Regional Policy Board (NY/PA/NJ).
Gregory received his B.S. in business administration from John Carroll University and his Master of Health Administration and MBA from Washington University School of Medicine and Washington University, respectively.
Pam Arlotto
Advisory Board Member
An accomplished healthcare executive with over 35 years of experience in digital health and consumer-centric care transformations.
An accomplished healthcare executive with over 35 years of experience in digital health and consumer-centric care transformations.
Pam Arlotto is the President & CEO of Maestro Strategies, a healthcare industry advisory services firm. As a recognized thought leader on digital health and consumer centric, connected care, Pam has orchestrated systemic change across the healthcare industry for more than thirty-five years. Her specific areas of expertise include business model design, virtual care, advanced analytics, population health, consumer engagement, and return on investment/outcomes management.
Pam facilitates the Innovation in Healthcare Management certificate course for Dignity Health Global Education. She previously served as National President of HIMSS (the Healthcare Information & Management Systems Society) and Chairman of the Center for Healthcare Information Management. She has held positions on the Advisory Boards of The Wallace H. Coulter Department of Biomedical Engineering at the Georgia Institute of Technology & Emory University School of Medicine and The Scheller College of Business at Georgia Tech. She is currently a member of the Georgia Tech Foundation Board, serves on the Advisory Board of the University of Alabama at Birmingham Health Informatics program and is on the Board of several privately held companies.
Frequently quoted in publications such as Modern Healthcare, HFMA, and Healthcare Innovation, Pam authored her fifth book, Orchestrating Value: Population Health in the Digital Age in 2020. She is a frequent speaker at healthcare industry meetings and podcasts. She has been featured on National Public Radio and in the Wall Street Journal.
Pam holds an MBA from Georgia State University and a BS in Health Systems from the Georgia Institute of Technology.
Pamela Goldberg
Advisory Board Member (Health Tech)
A distinguished figure in the field of healthcare technology innovation, with more than three decades of hands-on experience.
A distinguished figure in the field of healthcare technology innovation, with more than three decades of hands-on experience.
Pamela Goldberg is a globally recognized leader in medical technology innovation, leading strategy to affect change for industry and regulators. Her focus on collaboration and driving change has been instrumental in making progress for the medical device industry in partnership with the FDA, patient advocacy groups and clinical sites. She is currently President and CEO of the Medical Device Innovation Consortium (MDIC), where she has led its growth with RWE, clinical trial science, digital technologies, and health economics.
Goldberg was previously CEO of the Massachusetts Technology Collaborative. She worked closely with industry, academic and government leaders to advance technology-based solutions that improved the health care system, expanded high-speed internet access and strengthened the growth and development of the state’s technology sector with specific focus on innovation, digital health, data analytics, robotics, and cybersecurity.
Goldberg is advisor and board member to several technology startups, including Shadowbox, and earlier in her career launched three start-up ventures. She received her BA from Tufts University and MBA from Stanford University.
Board of Directors
Brendan Kremer
Director
Chief Operating Officer at a leading academic health system, bringing over 25 years of health system administration leadership knowledge to the Shadowbox management team.
Chief Operating Officer at a leading academic health system, bringing over 25 years of health system administration leadership knowledge to the Shadowbox management team.
Brendan brings over 25-years of health system administration leadership experience. As COO, he is responsible for hospital and physician group operations for a $3-billion academic medical center, accountable for the clinical, financial, and operational performance of all clinical service lines as well as physician group and support service operations.
In addition to his current role, he has worked at other major health systems in Southern California with a focus on financial and clinical operations. He received both his Bachelor’s of Science (BSPA) in Public Administration and his Master’s of Health Service Administration (MHA) at the University of Southern California.
Evan Steele
Director
A seasoned healthcare technology CEO and serial entrepreneur, with a track record for scaling companies from start up to successful exit.
A seasoned healthcare technology CEO and serial entrepreneur, with a track record for scaling companies from start up to successful exit.
Evan brings more than 25 years of experience as a founder and executive in the healthcare technology industry. He has a proven track record of success, taking start-up companies from concept to successful exit. Evan’s most recent entrepreneurial venture, rater8, enables medical practices to gather real-time patient feedback about doctors and patient-facing employees.
Evan was a medical practice administrator for nine years before becoming the founder and CEO of SRS Health, an electronic health records company focused on specialty physician practices. His focus on software ergonomics and his passion for customer service enabled high-volume specialty physicians and practices to operate at peak efficiency.
Evan received a Bachelor of Science in Business Administration from The University at Albany and a Master of Business Administration from the University of Pennsylvania’s Wharton School with a double major in Finance and Accounting
James Budge
Director
A visionary financial strategist and Silicon Valley veteran.
A visionary financial strategist and Silicon Valley veteran.
James brings more than 30 years of financial leadership in fast-growth SaaS software companies, with an extensive track record of raising multi-millions in capital, guiding companies through high growth, and ensuring strong returns for shareholders. He is currently CFO of Hinge Health, a digital musculoskeletal solution provider.
Prior to joining Hinge Health, James was CFO of Automation Anywhere, the world’s leading RPA platform. His career also includes CFO roles at Pluralsight, where he led the company through 4x topline growth, an IPO along with multiple secondary offerings. Prior to Pluralsight, he was CFO at Anaplan, COO/CFO at Genesys, and COO/CFO at Rovi Corporation, collectively raising over $5 billion in funding, and driving in excess of $3 billion in annual revenues.
James began his career at PriceWaterhouse Coopers, building a solid foundation to lead finance at Arbor/Hyperion Software. He subsequently joined CrossWorlds Software, a pioneer in integration platform technology, where he ascended to CFO taking the company public in 2000, and later spearheading an acquisition by IBM. He has been a board member at Xura, and a Senior Advisor at Highcrest Management Group.
James holds a Bachelor of Accounting from Brigham Young University.
Shane Kim
Director
A Managing Partner of Baleon Capital and over 20 years of experience as a growth equity investor, board member, and trusted advisor of financial technology and software-based companies.
Shane is a managing partner of Baleon Capital with over 20 years of experience as a growth equity invesetor.
Shane Kim is a Managing Partner of Baleon Capital. He has over 20 years of experience as a growth equity investor, board member, and trusted advisor of financial technology and software-based companies.
Shane began his investment career at Camden Partners, a growth equity firm he joined in 1999 as an Analyst. He became a Partner and Managing Member in 2007, and during his 17-year tenure, he participated in 22 transactions, 11 of which he led or co-led.
Shane co-founded Island Peak Capital, an advisory firm focused on optimizing growth through a proven operating approach. He is an active private investor, advisor, and board member in and to early-stage companies. Shane graduated from the University of Maryland with a B.S. degree in Finance and Management Science and Statistics.